Twitter Could Be A Problem for Some Marketers

Since I'm fairly new on Twitter and still trying to sort it out, an article in the current issue of Advertising Age caught my eye. "Michelob joins keg party at Twitter, but will its tweets draw heat?" asks the headline, while the subhead makes reference to the age-verification problems that added to Anheuser-Busch's decision to pull the plug on its Bud.tv experiment. The article mentioned six brands with Twitter feeds, with followings ranging from a few hundred to nearly 4,700. Nothing like the followings that Ashton Kutcher and Oprah pulled, but still a fair audience. As I read the article, I wondered how tight the liquor marketers are with trying to keep underage teens from being exposed to what are, essentially, marketing messages...