Twitter And Blogs Are Hot With Companies, But They Aren’t Sure How To Measure Their Efforts

MACKCOLLIER.COM — As promised, here are the results from my recent survey on how companies are using social media.  Over 200 of you responded to this survey,  and thank you SO much for doing so!  I’ll be digging into the results and takeaways a bit more over the coming weeks, but for today I wanted to give you a broad overview of what we learned.  Here are some of the key takeaways from the 230 of you that responded to the survey: 89.6% of your companies are currently using social media. The most effective tool for your companies is Twitter, according to 35.7% of respondents. The biggest problem concerning social media your companies have encountered is being able to measure the effectiveness of your efforts...