TurboTax Answers Tax Questions...Socially (Q&A)

ZDNET — With one more day until dreaded April 15, last-minute taxpayers all over the U.S. are clamoring to get all of their ducks in a row so they can file on time and get either that email confirmation or postage stamp and breathe an annual sigh of relief. On the positive side, taxpayers have a plethora of options for getting information online thanks to the social movement. Unfortunately there’s a risk that people are Googling and landing on blogs and resources from dime-store accountants and those without the expertise needed to keep taxpayers out of trouble. TurboTax, whose products range from extension help to business filing, has moved in swiftly on the social movement by creating tools, live chats, and even social network presences that allow taxpayers to ask questions and get trusted information. I spoke with Julie Miller, director of public relations and social media for Intuit, about how TurboTax is using social to not only help customers, but grow its business during tax season...