Tumblr: Getting Interaction Right

DACHIS GROUP COLLABORATORY — Tumblr is a fascinating example of how to get user generated and community sites right. Fundamentally it’s a microblogging platform, but I think this sells it very short of the whole picture. It’s succeeding by taking the interaction patterns that are part of a whole variety of other services, and creating something which is more than the sum of the parts. Not only is it a compelling user experience, but it’s also become the basis of some very interesting virtual communities. Amongst a certain subsection of teenagers, Tumblr has gone viral and is getting a significant amount of their online time – in fact, for heavy users, I’d say it’s overtaken Facebook as their "platform of choice"...