Three Tips For Social Media Management

SOCIAL MEDIA EXPLORER — I sat across the lunch table talking to Craig Bruenderman and Sam Gracie of ResonantVibes.com yesterday, talking about their community of electronic mix music producers and fans, smiling at what I heard. These are young, tech-oriented entrepreneurs, immersed in all the code and programming most of us fear. They use social tools to build their business around. They’re digital natives. What did they say that made me smile? "How do you choose which social networks and channels to focus on?" I heard the same thing from a small business owner in LaGrange, Ky., last week. I heard it the week before from the brand manager of a major consumer products company and the day before that from a marketing manager for a bank. There are three main focal points you need to concentrate on in order to manage the volume of it all. And they’re not nearly as foreign as you might think...