Three Social Media Trends That Will Drive 2010

SOCIAL MEDIA HANDYMAN — Social media gained ground as a tool for marketing and business communications in 2009, and 2010 should prove to be no less significant. What will evolve is a leaner and meaner version of the medium from a business perspective, one that has proved its return on investment value. Maturation of social media for business should take place on three fronts: aggregation of content, further integration with the mobile Web and, most important, improved analytics...