Three Reasons Why PR Folk Should Love Social Media

Yesterday, I wrote about the difficulties of measuring a conversation, thus creating a measurement issue for PR people who use social media, a practice to which I think they have no choice in embracing. My pal KD Paine the measurement maven, has done a good job of refuting some of the issues I raised yesterday. Years ago she and I had a chasm of philosophical differences between us. Now, it's just a few silly feet of cyberspace. We both understand that the entire communications industry is in a transformational phase, and that professional PR people need to adapt to the challenge for change and the clients they serve need to understand that the rules have changed to adapt into the Conversational Era that is replacing the Broadcast Era. From my perspective--that of a recovering publicist turned social media champion--the smart PR people should embrace this new direction as a Golden Era. There are many reasons why. Here are a few...