Three Reasons Not To Use Influencer Engagement

DIGITAL INFLUENCE MAPPING PROJECT — Influencer Engagement is when you identify a collection of medium-to-high influence social media publishers - people with their own blogs, Twitter handles or communities - and you invite them into play a role with a brand or organization via social media. Simple example is identifying the top 50 bloggers in a relevant segment or affinity and you invite them to HQ as part of a process to build a relationship with the brand. This is a bit different than simple "pitching" to top media bloggers. There are three fundamental communications goals for engaging influencers...