The Start-up Chronicles: Experiments With Twitter

VENTUREBEAT — As a direct marketer, I am a strong believer in experiments – even when I expect them to fail. The ideal test is small, involving limited time or resources, and providing an indication of whether I should invest further time and energy. It is, in some ways, an iterative process, where each piece of learning leads me to effectively increase my commitment to a specific strategy – or lets me know that my time is better spent elsewhere. Ultimately, there’s no substitute for first-hand experience. I bring this up because I’ve started using Twitter lately...