The Problem(s) With Social Media Monitoring Technologies

NO MAN'S BLOG — Well, they suck. I’ve been meaning to write this post for a long time now and while I’m 2 days behind deadline to give one of my clients another monthly report I have to take a break and spit it off my chest. Over the past 8 months I tried and tested practically all of the key players in ’social media monitoring services’: Radian6, BuzzMetrics, Brandwatch, Attentio, Techrigy (SM2) etc. And I have very few good words to say about them. The few good words will be in relation to the people who work at these companies - these are usually nice people. But the software and service is verging on epic fail - very problematic and clunky solutions wrapped in a big bold shiny (but rather hollow) promises...