The Personal CPM: Quirky Idea Or Future Marketing Reality?

Former Forrester analyst and social media visionary Charlene Li has added fuel to a topical flame dubbed the "Personal CPM." She hypothesizes that marketers will bid for access to personal social networking profiles with greater reach and influence among their peers. Inherent in this discussion is whether these individuals share in the windfall of this influence. I am participating in a panel on the topic this afternoon at OMMA Social in San Francisco so I thought I'd put a few ideas out there and see if I can crowdsource an analysis...