FORRESTER RESEARCH — Forrester's Social Technographics looks at how consumers approach social technologies -- not just the adoption of individual technologies. We group consumers into seven different categories of participation -- and participation at one level may or may not overlap with participation at other levels. We use the metaphor of a ladder to show this, with the rungs at the higher end of the ladder indicating a higher level of participation. You can find more background on Social Technographics and the concept behind it at our Groundswell blog. Overall, engagement with social activities has increased significantly in the past years...