The 5 Big Myths Of Social Media

INFLUENTIAL MARKETING BLOG — As a consultant working with many brands on social media strategy and efforts, I hear a lot of perceptions about social media. Extended out to the conferences that I attend and sometimes speak at, it is surprising how often I hear the same myths about social media. These are not things that brands are just using as reasons to not engage...they often come from brands and marketing teams that are actively using social media as well. The following is a selection of some of the myths that I hear most often, as well as some thoughts on why they are simply myths and what your brand can do to get past them...