The 4 Cornerstones Of Social Media Monitoring

IGNITE SOCIAL MEDIA — Social media monitoring often gets lumped into very traditional departments inside organizations, and when this happens, certain aspects of the practice can be overlooked. There are many features of social media monitoring beyond its ability to help manage your brand’s reputation via customer service. When brands come to Ignite asking for help with 'social media monitoring', we think holistically with the understanding that the practice helps service many different channels inside of their brand (not just customer service). The four cornerstones of social media monitoring are...