The 2010 Social Media Marketing Ecosystem

DAVE FLEET.COM — Forrester Research analyst Sean Corcoran recently posted an insightful breakdown of some of the differences between owned media, paid media and earned media. Given the ongoing convergence I’m seeing between different communications disciplines which I’m seeing on a daily basis, this got me thinking. The thought process ultimately led me to sketch out my take on the social media marketing ecosystem in which corporations operate – shown below...