T.G.I. Friday’s Nears 1 Million Fans After Fan Woody Campaign — Now What?

INSIDE FACEBOOK — Restaurant chain T.G.I. Friday’s wanted half a million Facebook fans, so it made a limited-time offer to people at the beginning of last month: Become a fan of its page before October, and get a free burger. The campaign was more than successful, at least in terms of getting sign-ups. Big questions remain about what the company is going to do with the page now. Today, it has nearly a million users. That’s up from around the 100,000 it had when we wrote about it on September 10th...