Sysomos Audience Moves Towards Measuring Social Media ROI

DAVE FLEET.COM — Social media ROI is a hot topic right now, as social media begins to (slowly) mature. The purists who insisted that the conversation alone was and end, rather than a means, are diminishing in volume and a more rational, approach is emerging balancing the revolutionary aspects of social media with those that are simply evolutionary from existing business practices. One area in particular which is fast-evolving is social media monitoring...