Suzuki Hopes Facebook Game Drives Home New 'Fans'

CLICKZ — Suzuki kicked off the digital components to its campaign for the 2010 Kizashi model yesterday, including a Facebook video game. It marks the carmaker's first attempt at Facebook games, as its sees the social media play as a branding opportunity while looking to increase the company's 10,200 "fans." The object of the animated game is for players to dodge snowball-throwing snowmen, lightning bolts, and pot holes as they make their way "home" in a Kizashi. The exit window of the game lists the player's final time and lets users challenge their Facebook "friends" to compete against their scores...