Survey Says: Social Networks Should Push The Envelope With Ads

Recently, we explored why Facebook and other social networks are still serving such poorly targeted ads in light of all of the data they have about users. And now, a study suggests that users really wouldn’t mind if ads became more targeted to their interests. The study, conducted by Q Interactive, concluded that the majority (53%) of web users would view an advertiser favorably if ads were targeted to their interests. Moreover, only 5.6% of them said they’d view the advertiser unfavorably, with the rest falling in the “undecided” camp. Beyond that, most users also said they’d rather have ads targeted to their profile data versus having to pay for services with no ads...