Survey: Online Forum Contributors More Influential Online And Offline vs. Non-Contributors

MANAGINGCOMMUNITIES.COM — PostRelease, the forums-based advertising platform, and research company Synovate have released the results of a survey aimed at determining the influence of people who contribute to online forums, as opposed to those that do not. They polled 1,000 citizens aged 18 and older in the lower 48 United States from November 19 through 23. They found that one in five Americans contribute to an online forum and that those that contribute to online forums are far more likely to help a friend or family member make a purchasing decision...