Surprise! Moms Are Hardcore Gamers!

ALL FACEBOOK — 50% of US women play online games, but when interviewed for a panel, don’t consider themselves on-line gamers. 41% of these ladies have used virtual currency. Of those that play games with virtual currency, only 9% chose offers based on the points being awarded. They even stock up on virtual currency more often than they hit the ATM. What explains this behavior? Q Interactive and The Social Media World Forum conducted a study of 2,100 women to study how US females interact with games. And they are not the typical teenage boys playing first person shooters. Bob Girolamo of Q Interactive presented the study last week in San Jose at the conference. Some interesting tidbits...