Study: 64% Of CEOs Not Bothering With Social Media Engagement

Original Source: Marketing Pilgrim, Oct 14 2010
Author: Andy Beal

MARKETING PILGRIM — Weber Shandwick is one of my favorite PR firms because Dr. Leslie Gaines-Ross–its Chief Reputation Strategist–is a kindred spirit, when it comes to reputation management. In particular, she’s fascinated by the role of the CEO in a company’s reputation management efforts and her latest report, Socializing Your CEO, does a great job of analyzing the social media habits of CEOs of the world’s largest 50 companies. What did Web Shandwick learn about the top CEOs of the world?...

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