Some Early Data Shows Facebook Plugins Increasing Web Sites’ Traffic

INSIDE FACEBOOK — More data is starting to come out about how Facebook’s new social plugins are impacting other sites around the web. The buttons, as intended, appear to be sending more Facebook users to other parts of the web, especially media sites. IGN.com, a News Corp.-owned web site that covers media, digital distribution and video games, gets around 29 million monthly unique visitors. Two weeks in to using the plugins, it told ClickZ that it experienced a 20% increase in referral traffic from Facebook via the button. It’s not clear how much traffic that actually is, but it’s something...