SocNet Use Rises 48% Among US Women

MARKETING CHARTS — A majority of US women use social networking sites, and half of them say social networking sites influence their shopping habits, according to a recent study on online social networking among women from social media platform SheSpeaks. According to the SheSpeaks Second Annual Media Study (pdf), 86% of US women now have a profile on at least one social networking site, a 48% increase from 58% who had a profile in 2008. Since 2008, the percentage of women reporting they log into their social networking sites at least once a day grew 36%, from 53% to 72%...