Social Shopping: Putting The Emotion Back In E-Commerce

READWRITEWEB — What is social shopping? This is similar to the question of "What is social search," which I addressed previously by describing the three flavors of social search: what they are, why they're relevant and how they will help you search better. The Amazon and eBay model of online retail tapped into what I refer to as "collective social search." Social shopping, on the other hand, is more like "friend-filtered social search." In social shopping, you see recommendations and reviews that your friends have shared. You see items that your friends have purchased or brands that your friends have shopped with...