Social Networking Sites Reach A Higher Percentage Of Women Than Men Worldwide

COMSCORE — comScore, Inc., a leader in measuring the digital world, today released a global report on women’s online usage titled, "Women on the Web: How Women are Shaping the Internet," which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. Among its results, the report found that social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men...