Social Networking? Nope. Never Heard Of It.

There is no shortage of research pointing to the fact that the web still isn't nearly as 'social' as it might seem to those of us who live and work in marketing, technology and social media. I've blogged about this before. Just because blogging, vlogging, virtual worlds, microblogging and mobile social software might be woven into the very fabric of our day-to-day lives, that doesn't mean that any of these things have actually mainstreamed. We're trying new things, overdosing on them and writing them off as yesterday's news long before the more typical consumer has even heard of them. Take plain ol' social networking for instance. Who among you doesn't at least have a Facebook profile? I'd guess most (if not all) of you do, and the odds are good that we're even FB friends with one another...