Social Networking Myths And Facts

Online social networking. It's huge. More than 132 million people visited Facebook in June of this year and 117.5 million landed on MySpace1. And that's merely two of the English-language social networking sites, albeit the most popular ones. With Asia now the world's most connected continent and other emerging markets coming online fast, the mind can barely wrap around just how many people out there are connected with others in myriad languages courtesy of cyberspace. Marketers are constantly urged to get their brands on these sites... and fast.

It seems everyone is social networking. Or are they? Synovate spoke with over 13,000 respondents in 17 markets around the world to find out who's connected and who's not, as well as attitudes and online behaviours. Some of what we found surprised us... like just how many people are losing interest in social media. And how many people do not even know what it is...