Social Media's Shining Marketing Moments

IMEDIA CONNECTION — There's been a lot of negative press about social media marketing, everything from users not wanting to view it to companies not knowing how to create it and not being willing to spend on it. But the fact is, social media marketing is growing, and there are a number of executions that have generated success for the brands and the sites. iMedia Connection has spanned the spectrum of social media sites and found eight examples of marketing executions that truly shine. These efforts promote a range of products, from cellphones to soft drinks, and do so in a variety of ways that engage consumers, from entering contests to filling out polls. As you review the work described by the key marketers and social media providers below, you'll see there are many ways to get users to participate, enjoy the experience, and develop a positive image of the brand...