Social Media: Why Measurement Is Key

Several e-marketing measurement platforms and methods can help tune your online campaigns. Bryan Eisenberg's "Always Be Testing" offers a comprehensive, practical view of Google Analytics, while TeaLeaf's installed application lets you track customer interaction so you can tune your site and commerce pipeline based on actual use by customers. Connecting these together through the Bazaarvoice platform or JS-Kit's ratings and reviews widgets -- perfect for DIYrs -- provides you with a comprehensive, analytical look at what's driving your online customers at your site...