Social Media Snake Oil And The Elusive ROI

SIX PIXELS OF SEPARATION — Most companies and brands won't have any level of satisfaction from Social Media Marketing unless we - as the collective practitioners - can communicate and demonstrate a high level of ROI and value. Most modern marketing agencies have to come to this realization. One of the only ways we're ever going to move the needle and get dollars to shift from the tried, tested and (apparently) true ways of mass media advertising, is to get better at creating tangible results and selling those stories through case studies, white papers and yes, even in these Social Media channels and platforms...