Social Media & Public Relations: Case Study

PR SQUARED — We’re often asked, "Are you a PR agency or a Social Media
agency?" We suggest that that’s immaterial. We do both. The disciplines are merging. SHIFT offers a hybrid approach in which a Facebook Group Admin is treated with the same respect and thoughtfulness as a New York Times reporter. It makes a difference. How about a case study to illustrate how "PR" and "Social Media" can work in tandem? On June 23, 2009, online homegoods service Alice.com officially went live -- and before long ranked as among one of SHIFT’s favorite and most successful launches...