Social Media Monitoring Is Easy; It’s What You Do With It That Counts

FRESHNETWORKS BLOG — Social media monitoring is easy, well at least the first part of it is – collecting mentions and stories about your brand, products or other terms. There are a lot of tools out there – from free social media monitoring tools to enterprise level solutions. There are a lot of good agencies who can help you to use these, or it may be enough just to have a go yourself. Speaking at a conference earlier this week, I was reminded of this fact. Most people in the audience said that they did some kind of social media monitoring -- from simple Google Alerts to large, enterprise-wide sentiment analysis tools. But one question from the floor highlighted the problem many were having...