Social Media Measurement: A 10-Step Guide

E-CONSULTANCY.COM — Social media measurement is a tricky subject, not least because not everything can or should be measured, and in some ways social measurement is a bit like measuring the impact of TV ads on brand awareness: it's a slightly softer area than, say, paid search. But there are lots of things that can be accurately measured, which - when seen through a wide-angled lens - can really help you make sense of what social media can do for your business. That said, you might want to implement a social strategy but perhaps you haven't yet won the necessary budget? And it's getting harder, right? It has been a difficult year for many firms and a focus on ROI may now be mandatory. So how can you prove that an investment into social media is going to be worth it?...