Social Media Mavens - An Interview With Graco's Lindsay Lebresco

Starting today, and every two weeks hereafter, I'll be sharing an interview I've done with some of the top social media minds in the corporate world. These are people that have executed and overseen successful blogging, community-building, and social networking efforts. I want this series to be a resource for YOU, as you'll be learning from some of the top companies in the world on how to create, launch, and maintain successful social media efforts. And I could think of no better company and person to launch this series than Graco's Social Media Manager, Lindsay Lebresco. Besides being a good friend, Lindsay is one of the top social media managers on the planet, and she and her team have created one of the most successful corporate blogs anywhere, Graco's Heart to Heart Blog. Lindsay was kind enough to answer some questions for me, and walk us through how Graco crafted their blogging strategy, how they measure their efforts, and how they craft their blog content...