Social Media In Search: User-Created Content Dominates The Brand Message [Stats]

MASHABLE — One of the most commonly repeated phrases in the era of the social web is that you don’t control your own message, your customers do. While those of us working in the social arena can cite a number of examples where this has proven to be the case, more traditional brands can be reluctant to embrace this ideology. However, some interesting new search data from 360i might convince them otherwise...