Social Media Goo: Cadbury Campaign Going Viral

We have seen and heard about a lot of impressive social media marketing campaigns in recent months. Sea World, Vitamin Water, Target, and Carl’s Jr have found success utilizing social tools on the web. But the most recent campaign from Cadbury may be the most creative idea yet. Confectionary giant Cadbury (the company that makes Trident gum and the famous creme eggs) is going all-out in promoting its Creme Egg Twisted candy bars with a campaign known as “Operation Goo.” Agents in this contest must rack up as many social media views and points as possible in a viral contest that goes beyond the ordinary...