Social Media For Market Research? The Jury Is Still Out...

PLUGGEDIN — I caught an article the other day on Social Media Today (direct link here) on how companies are largely undecided on the value of social media when it comes to understanding their customers (which I'll conveniently put under the umbrella of "market research" for the purposes of this post). According to the article, almost two-thirds (63%) of the people who responded to the survey said they are "undecided" about the value of data collected from social media sites to help them understand more about their organization or customers. This doesn't come as much of a surprise to me, and here's why...