Social Media Case Study From Stephanie Moritz Of ConAgra Foods

BUSINESS BLOGGING BLOG — In her BlogWell Atlanta case study presentation, "Embracing a Social Media Culture," ConAgra’s Director of Public Relations, Stephanie Moritz, explained how ConAgra is approaching social media as a strategic opportunity. Stephanie’s case study explained how they’re integrating social media across many aspects of their business, how they educated senior management through "digital immersion," and how ConAgra uses five core items to determine their social approach...