Social Media Blunder Or Brilliance? (PepsiCo)

MARKETING PILGRIM — In the latest round of social media’s own “You make the call!” game regarding a social media campaign’s failure or genius enter Pepsi and its Amp Energy brand. There appears to be some buzz in social media circles about an iPhone app that Pepsi developed for the drink that is being called crass by some and ‘just entertainment’ by others. So you know, I could care less either way, I just think it makes for an interesting ‘live’ case study about social media and how it can be viewed, and as a result, manipulated...