Social Media And Brand Reputation Strategy

EMARKETER — An oft-cited fear of brands is that online consumers will post negative comments about them, especially on social media where opinions can be broadcast far and wide. In their "Social Media and Online PR Report," Econsultancy and bigmouthmedia explored ways marketers can combat brand bashing. Asked what their company had done to minimize negative comments in the past, nearly one-half reported having directly engaged with the consumer. The second-most-common strategy was longer-term in focus: trying to improve products and services...