Social Initiatives: B2B vs. B2C
Original Source: eMarketer, Dec 4 2009
EMARKETER — Both business-to-consumer (B2C) and business-to-business (B2B) companies are rapidly adopting social media, unable to ignore a major destination of Internet users. According to research from Business.com, however, the two types of firms have different social site usage patterns for business purposes...
Off-site link to the original article/post
Related Resources
Interesting Data:Market Analysis:B-to-B:Social Media Marketing:Strategy:
