Social Business: Creating A Foundation For Growth

CLICKZ — As social media continues to gain mindshare -- common reports show that 80 percent of all marketers now use social media -- the basic challenges remain: where to start, who to involve, and what to do. It doesn't help that the majority of the marketers claiming to "use social media" have simply created a new talking point on Facebook or Twitter. Instead of being early examples that you might look to for guidance, these new "social talking points" are simply extensions of traditional marketing. That means you're right back where you started: sorting out for yourself how to get started. Here are three realistic steps that will get you headed in the right direction...