SM Global Report: Beeline's Francois Gossieaux

Back in Naked Conversations, we talked about how people were hot-wired to collaborate and that people have remained essentially unchanged since the time when we hung out in caves and collaborated for survival. Of course, we had scant evidence to back this up, just our usually strong opinions. Now comes Francois Gossieaux, a co-founder and partner in Beeline Labs, a marketing 2.0 firm and the substantive Tribalization of Business study. Beeline, Deloitte and the Society for New Communications Research have produced the first report drilling into the early experiences of more than 140 organizations who are pioneering online communities at business-to-business and business-to-consumer companies and nonprofits. The communities range from fewer than 100, to more than 10,000 members...