Slug Bug! Volkswagen Gets Punchy On Facebook For Super Bowl

Original Source: ClickZ, Feb 1 2010
Author: Christopher Heine

CLICKZ — Volkswagen hopes to strike a chord with auto buyers who grew up during the last few decades and remember the childhood car-ride pastime known as either "Punch Buggy" or "Slug Bug." The carmaker will feature the on-the-road boredom killer during its :30-second Super Bowl ad, while introducing a video game of the same nature on its Facebook "fan" page that day. The campaign, called "Punch Dub," features comedic actor Tracy Morgan in the TV ad. The commercial shows people who - in tradition with the kid's play activity - light-heartedly slug co-riders in the arm after spotting a Volkswagen vehicle...

_________________
Off-site link to the original article/post

Related Resources

Execution & Case Studies:Volkswagen:Facebook Pages:Social Gaming:User Engagement:Viral Marketing: