Six Steps To Measure Social Media

Measurement expert Katie Paine explains why measuring your social media campaigns isn’t all about the eyeballs—it’s about engagement. Goodbye, eyeballs—hello, conversations. Now that social media is taking over more of your time, you need to learn to measure the results of your efforts. Katie Paine, president of KDPaine & Partners, explains that measuring the impact of blogs and podcasts isn’t all that more difficult than measuring your mainstream media coverage. In fact, it may be easier...