Should Your Business Tweet? My Longest Post, Ever! One Of My Best, Too.

I read David Berkowitz’s article in MediaPost today on Ten Ways To Decide If Your Business Should Tweet, which came to me as a email newsletter, first.  I liked the article but wasn’t able to write anything till now - and then, I got to see David again at the Laura Ries/Brandhacker Meetup “War in the Boardroom” Presentation at Legends tonight; told him I liked his article and thought I could figure out how to measure what he’s saying using analytics. By the way, tonight’s presentation by Laura Ries was pretty good, it went on for a while and I left near the end and will inject my insights at the bottom of this post or in another, soon. Here’s David’s points, one by one, from the MediaPost article I mentioned above - where there is analytics I could find that support it, I’ll chime in and offer insights...