Seeking A Familiar Face And Finding A Coke

NEW YORK TIMES — TO sell soda, Coca-Cola is making matches. It is not entering the online dating game but running a Facebook application that scans photographs of faces and tries to find matching images in its database, using attributes like skin color and chin angles. The idea behind the application, the "Coke Zero Facial Profiler," is to draw people in with an entertaining game and surround them with a brand message while the profiler uploads and analyzes the photographs...