SAP Job Board, A New Example Of Lethal Generosity

GLOBAL NEIGHBOURHOODS — I had a great meeting with Mark Yolton, yesterday, one of my two co-authors on The Living Enterprise, a book about SAP's ecosystem. We talked mostly about people in SAP communities who might have cool stories to share for the book. But Mark also gave me a new example of lethal generosity, a term I've written about previously here and in Twitterville. The concept is based on the observation that the people and companies who are most generous in social media companies are also the most influential. And those who just promote their self-serving agenda very often fail. By being more generous to customers than your competitor, you essentially eclipse them in the eyes of people who would buy or recommend your products or services...