Samsung Runs User-Generated FAQ Feature At BestBuy.com

CLICKZ — Samsung has been testing a branded FAQ feature on BestBuy.com that utilizes user-generated content. Now that a five-month trial was deemed a success, Samsung will continue the initiative. According to the technology vendor behind the feature, Bazaarvoice, the electronics manufacturer saw that 91 percent of the users' comments were providing information that was not available in marketing collateral. The answers helped spike Samsung's product views at BestBuy.com by as much as 96 percent. Here's how Samsung has been using the system, which was formally announced yesterday and is dubbed "BrandAnswers"...